Goals and Clear Milestones. The Entrepreneur’s Guide to Growth.

I’ve set myself a challenge: I want this exact post to hit 20,000 views. That’s my milestone. And it’s not just some random number, it’s proof that a plan, executed right, actually works.

That’s the thing about big goals. They’re exciting to think about… until you try to reach one. Then you realise it’s way too easy to get lost, distracted, or give up halfway. The businesses that actually make it? They’re the ones that treat goals like destinations on a road trip. Clear starting point, planned route, and checkpoints along the way.

First, you’ve got to know exactly where you’re going. “I want my business to grow” isn’t going to cut it. Grow how? Faster shipping? More sales? A bigger audience? If you don’t get specific, you’ll be wandering around hoping something good happens. When you make it measurable… like $5k in 60 days or 1,000 followers in 3 months, you instantly know what success looks like.

Once the goal is clear, break it into milestones. Imagine you’re climbing a mountain, you don’t just stare at the peak the whole time. You focus on the next camp, the next ridge, the next rest stop. In business, that might look like finalising your offer, getting your first 50 leads, doing a small test launch, and then going all-in with a big campaign. Every milestone is a little win that pushes you closer to the big one.

But here’s the catch: milestones are nothing without action. You need a plan you actually follow. That could mean posting content on a set schedule, running ads, networking, sending cold DMs, or testing offers every week. If you just “do stuff” without a structure, you’ll stay busy but get nowhere.

And don’t think you can just set the plan and forget it. The best entrepreneurs are like DJs… they’re constantly reading the crowd and switching tracks when something’s not hitting. If one marketing tactic flops, tweak it. If one product blows up, lean into it. The faster you adapt, the faster you grow.

When you finally hit a milestone, celebrate it. Seriously, take a second, enjoy the win. But don’t unpack your bags. Every milestone should be a launchpad for the next one. The businesses that keep growing are the ones that treat every success as a step, not the finish line.

Big goals aren’t magic. They’re built through clarity, consistent action, and constant adjustment. Whether you’re chasing your first customer or your first million, the process is the same: know where you’re going, break it down, work the plan, and keep climbing.