True Value: What It Takes to Separate Yourself from the Crowd
Ezekiel Paea
8/1/20252 min read
I don’t know if you’ve ever used Airtasker… it’s a big platform in Australia. Basically, you post a task that you want done. Could be anything. Assembling furniture, creating a website, delivering something, anything. You post a task, set a price, and wait for the offers to come rolling in.
The only issue is, that often, people who make the offers on your task will generally just skim the title and make an offer. Often without actually reading the description, and their offers? Without a doubt, copy and pasted from ChatGPT. Which isn’t necessarily a bad thing, but it takes from their credibility and makes the hiring person question whether they can actually accomplish the task.
Who wants to hire someone who hasn’t even bothered to write an original message??
The thing is, it’s not just Airtasker. This happens a lot in everyday life.
How often do you customize your applications to the job or position you’re applying for?
I’m guessing not very often for most of you…
They could be the best candidate for the job, but they’ve instantly lost the interest of the hiring manager, because they can’t communicate that properly.
Take it this way. Say I’ve worked for a few months in the cheese industry.
Humour me for a moment. Say I’ve crafted a winning resume, and I got a great job making cheese. Eventually, I decide to change industries. Let’s say shoe-making for the sake of this example. I don’t bother to read the description; I just upload my resume and wait.
I’m confused when nobody wants to hire me.
I know the resume works. It must be other people, right?
Wrong.
The problem here is that I made the perfect resume — for making cheese.
Because I didn’t bother to change it to match what I was looking to do at the time, it was outdated and irrelevant.
The same happens all the time in business.
You could have the best product on the market, but if you’re trying to sell it to the wrong audience, you won’t make any sales.
The product might seem great to you, but if it’s not what people are looking for, then it’s irrelevant. It’s useless to them.
When creating a business or a product, you need to look around.
Open your mind to the possibilities or problems around you.
Your product should be something that people need, want, or are already searching for.
It should solve a problem or fill a gap in the market.
You need to find out what your customers want, look at what they need, and build your offer around that need.
Because you wouldn’t go to a cheesemaker for a pair of shoes.